Comparison

GoHostDirect vs Smoobu

Which platform is best for your B&B, apartment, or villa in 2026? An honest comparison of pricing, features, and support.

Recommended
DB

GoHostDirect

The all-in-one solution

PMS + Channel manager + Booking website + AI concierge + Analytics in a single platform. No commissions on bookings.

Booking website with custom domain
Channel manager (Airbnb, Booking.com, VRBO, Expedia)
AI concierge for guests (24/7)
Dynamic pricing with AI suggestions
Advanced analytics with WebSocket real-time
Embeddable booking widget
Digital guest portal
Upsell system with analytics
Multilingual support
Zero commissions on bookings
GDPR and privacy by design
Setup in 10 minutes, no tech skills needed

From €19/month

No commissions. 14 days free.

S

Smoobu

German channel manager for hosts

Strengths

Easy to use
Reasonable price for 1 unit
Good iCal sync

Limitations

Cost scales quickly with more units
Limited and non-customizable booking website
No AI concierge
Very basic analytics
Support mainly in German/English
No integrated upsell system

From €22/month for 1 unit

+ Commissions on bookings

Feature comparison

FeatureGoHostDirectSmoobu
Multi-OTA channel manager
Booking website included
Real-time booking engine
AI guest concierge
Dynamic pricing AI
Advanced analytics
Upsell engine
Digital guest portal
Zero booking commissions
Multilingual support
Setup < 10 minutes
14-day free trial

GoHostDirect pricing

No commissions, no hidden fees. 14 days free on all plans.

Starter

1 property, 3 units

Free
  • Booking widget
  • iCal channel manager
  • Calendar
  • 1% commission
Start free
Most popular

Pro

3 properties, unlimited units

€19/month
  • Everything in Starter
  • Basic AI Concierge
  • Dynamic pricing
  • Site Builder
  • 0% commission
Start free

Business

Unlimited properties

€39/month
  • Everything in Pro
  • Advanced AI Concierge
  • Full Channel Manager
  • Advanced analytics
  • Priority support
  • 0% commission
Start free

Who switched from Smoobu to GoHostDirect

"I used Smoobu for 2 years. I saved 30% on the monthly cost by switching to GoHostDirect, and I get more features. The support makes all the difference."

Marco T.

Apartment in Firenze

"The migration took less than an hour. The channel manager works perfectly with Airbnb and Booking.com. I'd never go back."

Giulia R.

B&B in Roma, 4 rooms

Try it free for 14 days

No credit card. Setup in 10 minutes. Free assisted migration.

Start free